Status: Released
Runtime: 54
Release Date: 18/02/2014
Origin Language: en
Origin Country: US
Languages: English
Production:
Countries: United States of America
Budget: 0
Revenue: 0 (0)
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.